Businesses are increasingly becoming aware of their social responsibility and the benefits of encouraging their staff to get involved with charities. These include:
- Employee engagement: Many staff enjoy the challenges, and raising funds for a good cause gives a feeling of making a real difference to the world
- Company visibility: Helps build your visibility within the local community
- Team-building: Helping a charity has a positive effect as your staff work together for a common cause
Why choose a local charity?
- Local charities have been worst hit by budget cuts and the credit crunch – your help will make a big difference to a smaller charity
- If you are a local business, choosing a local charity makes sense in terms of publicity and visibility
- Local organisations tend to have lower overheads, so a higher percentage of the money you raise goes to the work of the charity
- As a smaller charity every corporate sponsor is valued – you will not be just one of hundreds of sponsors
How do you get the most out of your fundraising efforts?
Most charities understand the importance of publicity and visibility to the businesses that support them. Your chosen charity should have:
- Good relations with the local press, and the ability to get articles published to celebrate your fundraising efforts
- Active accounts on Social Media, such as Facebook and Twitter, and a fresh, up-to-date website, where stories about corporate partners are published
10. A supportive fundraiser or team to help you with your efforts.
